The graphs show the main welfare concerns of each generation.

Weight control is a major concern in the population

Attached is an infographic based on a study published by New Hope Networks that ranks weight management as one of the top 5 concerns among all age groups. It also ranks first in two of the generations (Gen X to Baby Boomer).

This type of concern ends up transforming into a need where consumers look for solutions in the marketplace. For this reason Monteloeder has developed Metabolaid, a branded ingredient with proven scientific studies and international recognition as Nutraingredients-USA in 2020 and in Nutraingredients-Asia in 2021.

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