NUTROXSUN APP AT THE BEAUTY CLUSTER BARCELONA – SUN CARE JOURNEY

Last week, Dr. Nuria Caturla, New Product Development Manager and I had the opportunity to represent Monteloeder participating as speakers at the Sun Care Journey organized by Beauty Cluster Barcelona. The event welcomed representatives of the entire Spanish cosmetic industry.

Sofía López Chalmers, Account Director at the Marketing Intelligence Agency Mintel started presenting the last trends in sun protection according to Mintel’s research. Among other interesting data as the most used ingredients and the characteristics of the latest launches, Sofía highlighted the increasing use of wearable devices and sensors with connectivity along with the growing consumer’s demand of product effectivity demonstration. When talking about customer’s awareness regarding sun exposure, Mintel’s representative mentioned the lack of information on some aspects.

In a world that is moving fast towards consumer centricity, we should focus more than ever in what are consumers demanding, what are they missing and how can we offer adapted solutions. In this context we presented Nutroxsun APP, our sun exposure management APP related to our branded ingredient Nutroxsun, as a market innovation and a great tool to cover the needs that were previously exposed by Mintel.

By using Nutroxsun APP, users are able to follow their sun exposure habits in a fun, easy and personalized manner with the Shields representation. After an easy registration process, users are assigned a personal sun exposure budget (the BioShield) that can be increased by the use of sun protection products and the intake of Nutroxsun (building the NutroxsunShield). They have a clear product benefits representation. Our solution integrates an efficient formulation and leading technologies along with personal and context information to establish a direct interaction with consumers and help them manage their sun exposure in real time. These interactions allow adding value to consumers, giving personalized advice and information facilitating preventive approaches, whilst collecting valuable data in return.

The last participant was Eni Gómez, founder of Capillary Technology Center in Barcelona. The Trichology expert talked about how the sun can damage our hair and what measures can be taken to keep a healthy scalp and hair all year. Again, Eni highlighted the lack of information shown by consumers and the importance of giving a good education on how the environmental conditions and habits can affect our hair and implementing good habits to protect it.

Attending to the fact that lack of information seems to be an extended problem in many areas related to health and well-being, brands need to find a better way to engage with consumers. Even though nowadays information is easily accessible to everyone, it requires a high motivation level to do an accurate research and understand the important concepts. Companies should improve the communication and interaction strategies to provide this value in a convenient way. The learning process must be part of consumer’s daily life without representing an effort. Technology and personalization will play a key role to succeed. Find the right messages at the right moment and communicate in an understandable manner. This way you could have an impact on consumer’s habits and improve their quality of life.

Monteloeder digital solutions have been developed to facilitate this transition. We are focused in providing our partners with the right tools to deliver the simple and personalized solutions that consumers demand.

Marcos Lopez Diaz

Digitized Ingredients Brand Manager

Digitization is possible for incumbents in the nutraceutical industry

Digitization is here, in our lives, there is no doubt about it. Consumers, especially millennials, are becoming digital and they expect their consumer experience to be digital as well. That means the possibility for them to buy online, to start a communication with the brand,… and if we talk about the nutraceutical industry, some more, to see the effect of the product in real time, to trace the ingredients and even the possibility to get a personalized product.

Industries like retail, media, traveling, lodging already provides good examples of this.

Instead of taking this fact as a threat to our industry we want to see it as an opportunity because it is in our hands to capitalize this digital disruption. We, the incumbent firms, know this industry better than anyone else. We know about the consumer preferences, the market trends, the regulation,…we just need to embrace the digital world.

There are examples in other industries, like entertainment, of incumbents reacting to the new reality. For instance Disney. They have developed what they call “My Magic +” to allow visitors to customize their experience at Disney park. For Disney is also a way of collecting data to improve the experience the next time.  

In our case, Monteloeder, now when we develop a new branded ingredient we do clinical trials measuring the results in the research center but we also measure the results making use of wearable devices, so the volunteers can see by themselves the effect of the product in real time. This is what we can offer to other companies, I prefer to say, partners, the possibility of making more relevant their “consumers consumption experience”.

We Monteloeder have just developed an App for our ingredient Nutroxsun, oral sunscreen. Based on your location and your skin phototype the App is going to tell you how long you can be exposed to the sun before getting sunburn.

We are going to start another clinical trial with our ingredient MetabolAid, for metabolic syndrome, and we are going to make use as well of wearable devices to measure the physical activity, the heart rate and the blood pressure of the patients, so they can see the results by themselves and be aware of the improvement.

Ignacio Cartagena

Vice President, Sales

WHY DOES WHAT COMES DOWN MUST ALWAYS GO UP?

Anyone who has tried a given diet knows that in the end, those lost pounds always come back, and many times with new friends. Why is it so difficult to lose weight, and yet so easy to gain it back? Well, don’t worry, it´s not (always) your fault.

When you lose weight, there are a number of metabolic readjustments that cause what experts call energy gap, where our body calls for more food intake despite not needing the nutrients. Specifically, there are a number of processes that occur while losing weight:

  • Ghrelin expression, our hunger hormone, increases in the gut, making you feel hungrier. On the other hand, leptin, our satiety hormone, decreases.
  • Resting metabolic rate, which is the amount of energy consumed while inactive, decreases, effectively burning less fat than before the diet.
  • The thermic effect of food decreases.
  • Energy efficiency increases, meaning less energy consumption while performing daily, low intensity activities.

All this ultimately means one thing: it is very easy to regain the lost weight. Sadly, only 20% of those that lose weight manage to maintain it.

And it gets worse; while you lose weight, there is a phenomenon called collateral fattening where your body increases fat storage while making you feel hungrier and lowering energy expenditure. So, if you skip your diet once, that meal will make you gain much more weight than before dieting.

So how can you maintain weight loss? Thankfully, there are several things that you can do:

  • Physical activity increases energy expenditure, especially resistance training (walking, running).
  • Follow a high protein/fiber diet with low sugar content. A high protein diet increases satiety while providing little energy, helping you lose weight.
  • Keep a positive attitude. Stress/depression increases ghrelin secretion.

Finally, certain supplements can help you on your quest for weight loss maintenance. In this sense, Metabolaid® has been scientifically proven in several clinical studies to increase satiety, therefore making you feel less hungry, while also increasing energy expenditure and lowering energy storage.

In conclusion, losing weight is a difficult, oftentimes seemingly impossible task, and yet incredibly easy to regain, due to your body’s metabolic readjustments to reduce energy expenditure and increase hunger. To this end, Metabolaid® can help you by reversing this effect, to finally achieve your desired weight and keep it for good.      

Reference: Melby C et al (2017). Nutrients 9, 468.

Jonathan Jones, PhD

New Product Development Manager

Will disruption be more likely from an incumbent within the industry or from a new entrant?

Ignacio Cartagena and Cayetana Pablos address this matter and provide insightful thoughts on the future of companies, the nutraceutical industry, business management, and digitalization.

As Monteloeder SL’s co-founder and co-owner, Ignacio Cartagena, expressed his satisfaction for being part of the VitaFoods fair, for us its the most important show in the industry. When interviewed, he also explained what his company, Monteloeder, hopes to achieve in the event, “our aim is to make new customers, to meet with the existing customers and also to show the new products that we are developing”.

Regarding his position in the debate, his main argumentation revolved around the idea that “the change to digitalisation can be from inside the industry”. Cartagena explained the importance of digitalization nowadays, keeping up with the digital customer’s expectations, and providing an interactive experience. We want to differentiate our company with innovation, we want to be a very innovative company”.

Furthermore, as an outsider out the banking industry, ING’s POS lending VP Cayetana Pablos provided insightful comments on the nutraceutical industry and its future development. When asked about Monteloeder she explained: my connection with the company is actually different in the way that we are coming from different backgrounds, but its very similar in the sense of trying to do something different, trying to become very customer-centric and trying to build the best customer experience.”

Cayetana’s reasoning is based on the principle that innovation normally is driven by outsiders of the industry. She defends that usually it is those who are outsiders, who have perspective and vision on the matter, and who have no precedents on the industry, who turn out to be more active into taking risks and more likely tosee what the customer needs.

The insider and the outsider opinion confronted each other in Monteloeder’s fifth interactive debate. Here, Ignacio Cartagena explained the immediacy of digitalization today and its vast presence in the nutraceutical industry. Digitalisation is already here. There is no doubt that consumers are becoming digital and they expect the consumer experience to be digital as well”.

In response to this, Cayetana Pablos gave examples of successful companies such us Airbnbn, Apple or Tesla, where the disruptive and innovative factor came from an external source. She further explained that due to the risk that innovation implies, “to be a disruptor you need to be the one that doesn’t have anything to loose”. On top of this, she encouraged companies in the sector to have the vision and the values and the culture to disrupt, but then also collaborate with a partner or with a company that has that outsider perspective”.

In the end, it seems like the audience deeply appreciated Cayetana’s outsider perspective as she received 77,1% of the votes, leaving Cayetano Pablos with 22,9%. Once again, the event supported Monteloeder’s objective of creating an engaging and interactive event to bring the wisdom of experts in the nutraceutical, management and digital business to the audience.

The importance of growing together

In this world where rivalry between suppliers is very strong and aggressive, an excellent relationship with the customer is vital to achieve a long and lasting business relationship.

Nowadays, suppliers must not only be able to supply the product that interests their customer, also they have to gain their trust to keep them.

For this, it is very important to know the needs of the customer and be able to anticipate and propose solutions and / or alternatives. The visits and meetings are of great importance to really know what the customer needs, their concerns and their important critical points in the manufacturing chain. Knowing the functioning of the customer, supplier will be able to give you the best response and management to your queries.

Consolidating a close relationship with the customer, based on mutual trust, is not an easy task, but achieving it will be of great importance for the joint growth of both companies.

Growing together, we all win!

Elena Rico

Sales & Account Manager

Are regulations slowing down innovation?

Monteloeder’s fourth interactive debate gave an answer to this question and brought together two knowledgeable professionals in the nutraceutical, legislative and personalized nutrition field, Katia Merten-Lentz and Enrique Martín.

When Katia Merten-Lentz, partner in Lawyer-Keller and Heckman LPP, was interviewed, she expressed her excitement for being part of an international nutraceutical event as VitaFoods. “It is very important for me to be in the heart of all the nutraceutical innovations”.

Monteloeder’s fourth debate revolved around international regulations, how governments implement measures to ensure safety and social control and, up to what extent, this controlling attitude might be detrimentally affecting the pace at which innovations progress. In this context, Katia strongly believes that the answer to this concern is neither unique nor simple.A consumer’s eating habits depend on a mix of numerous factors” and therefore, when it comes to regulations “it is very difficult to say definitely yes or no”.

Moreover, as Ibidem Law&Strategy founder and director, Enrique Martín approached the question from a similar angle. With a more direct argumentation strategy, Martín explained that “there is a point in which our freedom, the freedom of consumers, must prevail over the right of governments to impose on us their standards”.

Furthermore, when asked about the possibility of standardizing a global European regulatory framework in favor of the patient, he eloquently explained that we need global regulation, harmonization of laws, it is very important for the industry to develop with equal conditions”.

Both speakers faced each other later on in Monteloeder’s fourth interactive debate and tried to eloquently give an answer to the question: Will concerns over data, privacy or lobbying cause regulators to slow down the pace of innovation?.

Here, Katia Merten-Lentz, made use of her experience as a lawyer and exposed that there is no specific legal framework to personalized nutrition”. She defended that “there are so many ways, tools, types and categories of distribution and production in the context of personalized nutrition offering, that it is very difficult to say yes”. This argumentation stresses the idea that since the nutraceutical and personalized nutrition industry is so complex and full of intricacies, it is complicated to consider how regulations might affect all of them.

On the other hand, Enrique Martín made clear his position and described how some laws and governmental measures might constrain evolution. As he explained, I think that the main enemies of freedom can be regulation.

On top of this, he further elaborated his reasoning and explained how if there were less regulations, innovation would have less boundaries and therefore it would boost its development, the smaller the regulation, the greater the innovation.

Additionally, Martín’s position placed great faith on the consumer, claiming that they are sufficiently responsible for themselves and do not need a strict regulatory framework, “consumers are citizens, if they can vote in elections with no information, they can choose nutraceuticals with good information”.

 In the end, despite the fact that both speakers declared that they were in agreement with many of the discussed issues, it seems like Enrique Martin’s arguments were more convincing to the audience since he received 61,4% of the votes, leaving Katia Merten-Lentz with 38,6%.

As with the previous debates, Monteloeder immersed the audience into an enriching interactive experience putting at their reach the opinion and knowledge of two highly respectable professionals in the nutraceutical world. This event was a unique opportunity to interact, learn and discover more about the world of nutrigenomics, the nutraceutical industry, and the regulations that control them.

New feature to access the latest Product Specifications

It is well known that nowadays any company that fights in the global market competitive arena oughts to invest in IT and embrace eagerly the endless benefits automation and on-demand information can offer, let alone the new IT trends related to BI and AI.

Following that lead we started in 2016 a massive drive towards a full modernization and digitalization of the entire company including, amongst others, the adoption of a new ERP system.

Taking advantage of the new and flexible ERP we have created a new feature that allows our customers to get access to the most recent and accurate Product Specifications pulled directly from the information system we use every day.
This guarantees information consistency and readiness, right there, on the spot.

On top of the Product Specification we also added a similar functionality that focuses on Certificates of Analysis and have just given the first steps towards the full visibility of our production chain.

This new feature can be handed over to the final customer too, since the information provided can be accessed publicity. There are many potential uses of this new channel, like providing QR Codes on the product labels that will take the customer to the right Certificate of Analysis related to the extract production batch they are making inquires about.

 There is more to come in the following months…  Keep tuned! 

Favio Varela

IT Manager

Disruption: will data fundamentally transform the industry?

Joana Maricato and Ezequiel Sánchez confront this issue and express their thoughts on the future of the nutraceutical industry, new technologies and precision medicine.

As a Senior Market Analyst for New Nutrition Business, Joana Maricato attended Vitafoods Fair 2017. “I think Vitafoods Europe is always very interesting as an event. You really have a mix of all the industry players from manufacturers to suppliers to marketing agencies.

As Joana explained, New Nutrition Business has twenty years of experience in the field and provides market insights and consumer insights on the food, health and nutrition industry. We evaluate market trends and behaviours”.

When asked about disruption and the effect of new technologies on the nutraceutical industry, Maricato considered the issue from both a business and a consumer perspective.

She eloquently argued that “companies really need to be careful with the amount of work they demand from the consumer” based on the idea that “consumers really want to have the maximum output with the minimum input”.

This argumentation stresses the idea that, in the era of new technologies, consumers seek valid, accurate and personalized information, but are willing to invest limited time and efforts in generating it. In this context, in order to remain competitive, companies must be capable of offering high additional value to consumers, asking for little in return.

On the other hand, as 7 Senses LTD’s business development manager, Ezequiel Sanchez approached the question from a different angle. In my opinion the industry is changing, but its changing at a slower pace than the consumers. He further explained that technology is going faster from the consumer side than from the industry side and as a result, like Maricato, he agrees to the idea that companies that embrace new technologies have a clear competitive advantage in the near future.

However, both speakers adopted confronted roles in Monteloeder’s third interactive debate. Here, Joana Maricato begun by expressing her position on technology and disruption: my point of view is that technology will disrupt, but it will be a multifactorial disruption. It won’t be technology alone. She explained that, despite technology being an important factor to take into account, companies have to fill the circle around personalization and give not only technology but other types of advice and other types of support that are also very important”.

On the opposing side, Ezequiel Sánchez’s reasoning was based on the importance of technology itself, its development, innovation against competitors, and problem-solving. Trust is a currency, it can go up or down, it depends on what you do and if technology allows a consumer to perceive that their problem is being solved, this will increase trust.

In the end, it seems like most of the audience agreed with Maricato’s argumentation and arrived to the conclusion that technology by itself is not as valuable as when its complemented by education, other kinds of products, additional advice, support, etc. Therefore, the audience of Monteloeder’s third interactive debate gave 64,3% of the votes to Joana Maricato and 35,7% to Ezequiel Sánchez.

This event embraced Monteloeder’s intentions of bringing the audience into an enriching interactive experience. The debate allowed them to witness in first person how two experts in the field debated on relevant and innovative issues of the world of nutrigenomics, the nutraceutical industry, and the technological disruption.

Health Ingredients China, from 20th to 22nd of June.

Monteloeder is an innovative Spanish company specialized in Mediterranean natural ingredients, like Olive fruit extract, Sage extract, Citrus extracts,… These ingredients are highly appreciated in the asiatic market. That’s the reason why Monteloeder is present in Health Ingredients China fair.

We are constantly investing in R&D to create unique ingredients to which we also provide marketing support.

It is the second time we are going to exhibit in Health Ingredients China, from 20th to 22nd of June. Our booth is E5G29, in the Overseas Pavilion. The venue is SNIEC Shanghai.

This is part of our strategy to expand our business throughout Asia Pacific.

We look for local partners to penetrate the market together. We have a regional office in Malaysia to give service to the entire Asia Pacific area.

Mr. Lu Hee Siang, who brings solid experience to the commercial field,  is the new country manager.

THE BURDEN OF EXCESS WEIGHT ON THE WORLD

Obesity is becoming the fastest growing pandemic in the world.

A recent study published in the New England Journal of Medicine indicates that since 1980, the prevalence for obesity has doubled in many parts of the world, and is in continuous growth. In this sense, nearly a third of the world´s population (over 2 billion among children and adults) are affected by weight-related problems, and accounts for approximately 4 million deaths per year. Furthermore, the rate of increase in children is in many countries greater than in adults. At this rate, it is expected for almost half of the world´s population to be overweight or obese by 2030.

The study, which analyzed 195 countries and territories from 1980 through 2015, was released today at the annual EAT Stockholm Food Forum. “Excess body weight is one of the most challenging public health problems of our time, affecting nearly one in every three people,” said Dr. Ashkan Afshin, the paper’s lead author and an Assistant Professor of Global Health at Institute for Health Metrics and Evaluation (IHME) at the University of Washington.

Weight-related health problems are one of the primary concerns in the world. To this end, the United Nations created an initiative in 2016 called the “Decade of Action on Nutrition,” whose objective is to eradicate hunger, end malnutrition (including overweight/obesity), and reduce the burden of diet-related non-communicable diseases in all age groups.

This is a global, multifocal problem, which must be approached not only by the public institutions, but also by health professionals, educators, food companies, pharmaceuticals, schools, etc; all working together for the same goal. Only through the combined effort is it possible to stop this growing pandemic.

For more details, the article is available at http://www.nejm.org/doi/full/10.1056/NEJMoa1614362.

Jonathan Jones, PhD

New Product Development Manager