COVID-19 and social distancing had forced people to consider internal health and wellbeing.
In current circumstances, products associated with reducing stress and promoting relaxation is doing well. In addition, there is a huge concern over viruses and bacteria exposure which may cause infection especially around the face. Many beauty supplements had been reshaped by this crisis. Beauty supplements can impact the outward appearance & inner beauty.
The Covid-19 pandemic has led to use of vitamin and supplement rising dramatically. According to Nutritional Business Journal, the nutritional supplement industry observed its highest growth in over 2 decades.
Immune health and mental health supplement increased since Covid 19 pandemic started. However, beauty and skin care supplements are expected to grow this year. In particular, supplements that linked to better skin health and fewer signs of aging, such as wrinkles and fine lines getting more popular.
On top of that, consumers are looking for more enjoyable experiences with supplements, example flavored gummy vitamins, flavored drinks, capsules and powders.
After this pandemic, we will see more supplement companies focusing on nutrition with scientific backing. 59% of people reporting that they will pay more for a brand they trust (Edelman report)
Looking at Euromonitor Survey, Southeast Asia still remains a key driver of growth for beauty and personal care. The shift towards digital retailing and online shopping has directly changing in consumer behavior especially in Southeast Asia. According to Euromonitor, total retail sales of beauty and personal care in Southeast Asian markets are set to decline by -0.6%.
Temporary closures of retail shops and shopping malls have accelerated the rise of e-commerce. Tokopedia, popular Indonesian e-commerce platform reported tripling of sales for health and personal care categories and doubling sellers. (Euromonitor International COVID-19 Voice of the Industry Survey)
This digitalization wave has boosted the sales of health and beauty products through online purchases, for example Lazada and Shopee. Industry players will organize social media live streams or implement virtual product try-ons. As a result, consumers will change their shopping and spending behavior to online shopping and this change can be permanent.
Monteloeder is an established global leader in providing innovative clinically supported Mediterranean health ingredients. We partner with brand owners to deliver scientifically validated innovative products and technology solutions that consumers can trust and use to improve their quality of life especially during this post pandemic.
Our ingredients tap into the prominent needs of consumers’ daily health & wellness plus a personalized digital assessment tool tied directly to the performance of our health ingredient. All of our products undergo rigorous internal quality controls and comply with the strictest quality regulations which we believe could meet consumers expectation of trust and transparency.
Sources:
Euromonitor International. 2020/07/20. Mapping the effects of Coronavirus on beauty and personal care in Southeast Asia. https://blog.euromonitor.com/mapping-the-effects-of-coronavirus-on-beauty-and-personal-care-in-southeast-asia/
Healthline. 2021/03. The top 7 Vitamin and supplement trends of 2021. https://www.healthline.com/nutrition/vitamin-supplement-trends
