Consumers interested in well being and then, continuously leading to well-aging. Well-aging means aging healthily and happily, If we cannot avoid the process of aging.
This is little different from the anti aging definition. The anti-aging is to fight the natural effects of age and leave a youthful glow. However, We cannot openly promise forever about wrinkle reduction, face lifting, cellulite treatment and the aging process.
Hereupon, If we can’t avoid getting older, It’s necessary to accept the natural process of aging and make living health with smart choices. That is Well-aging.
How we make a smart choice to eat healthy ?
According to customer awareness about eating smart , The health food market also changed. In the beginning, the health functional food market was close to the pharmaceutical area, Now, It is positioned as a strategic market that can expand product sales in the food, pharmaceutical, hypermarket and distribution industries as convergence functional food. The convergence of healthy functional food is a product that improves the convenience of consumption by packaging that healthy functional food and daily food can be consumed at the same time.
The food industry entered the market with the integrated packaging of food + health functional food. And also, They are considering combining the functional food ingredients for daily foods.
Since the combination of general food and health functional ingredients, attention to loss of functionality and distribution management (shelf life). It is still advantageous for large food companies rather than small companies.
And also, The most representative products are health drink + health functional food as subscription food drink service.
>> A representative product from South Korea Pulmuone :
S. Korea Pulmuone : I love X 2 [Converged products] for eye health
Ingredients : bilberry, Antocyanidins, Lutein (Marigold extract)
As the FI Asia and Vita foods exhibition were held in one place and same time, The healthy food intake market based on well-aging not only increases the market of healthy functional foods, but also shows the potential of a sustainable market area.
Monteloeder is also researching the market potential of general foods and our brand ingredients.
>>MetabolAid coffee
Slovakian customer Fit4you / Maxim Pharm.
fit4you® SLIM COFFEE » fit4you.sk
>> MetabolAid drinks
Orbis / MetabolAid drinks from Switzerland
Reference : https://www.monteloeder.com/metabolis-the-first-ready-to-drink-product-containing-metabolaid/
>> Yoghurt based with MetabolAid
from Clesa ,Spain
Reference : https://www.monteloeder.com/actilac/
Following the well-aging trend, If health functional food can be well converged into general food that consumers can easily access more. The Health functional food market will expand more.
Monteloeder will continue to develop in the general food and functional ingredients and it is open to discussion and suggestions with customers.
If you want to discuss more about our brand ingredients. Please contact [email protected] or [email protected]
