On the 7th of September, the first ever Vitafoods Virtual show opens his virtual doors.
What do we expect? How it will be? How many leads are we going able to collect?
After so many shows we all attended, all the hands we shake, the hugs we gave, this is the first important show that gets virtual, and we have to think how we will manage the lack of direct and face to face contact.
In a normal show, we use to have around 15-20 meetings per day, which translated to a team of 5 people is mainly around 200-250 meetings. Now we have to organize everything in advance. Checking pages of exhibitors and visitors trying to contact the right ones in order to maximise the investment done. In this first event, we will have to focus on new partners and new leads we don’t know yet.
How do they respond? Will it be interesting as a normal trade show? Many questions and 5 days to answer.
We look forward to meet you there and we wish you all a very successful show and will come back after the show with some comments…
Axel Salomon
European Sales Director
