FROM PRODUCT TO CONSUMER-CENTRICITY
Monteloeder created in 2014 a multi-disciplined task force with the objective of incorporating the health ingredient sector into the digital revolution. This project resulted in the development of a new concept: the digital nutraceutical; consisting in developing clinically-validated branded ingredients that target certain functional targets together with digital tools and methodology to address consumer appreciation and adherence with the health ingredient.
For us, the consumer is the central part of our developmental process. To this end, our R&D department incorporates the latest mobile and wearable technologies to the clinical studies, in order to have a better understanding of the consumer´s experience with the product. Then, through big data analysis we can detect possible interaction points with the consumer, in order to provide them a more complete, personalized health solution. By combining product consumption experience and behavior assessment through digital tracking, the consumer will have a more profound experience with the health solution provided, increasing their adherence to the product.