In Korea, The ultraviolet rays are particularly strong in summer. Therefore, the customer is showing interest in the products related to UV protection.
Among many types of UV protection products in Korea, People are always considered new sunscreen products based on their skin types. Mostly If someone has sensitive skin, they are avoiding to use sunscreen products with high SPF that can cause irritation or reaction on the skin. Thus, there are new movements are targeting at this UV market as the solution of the summer market.