Todays’ healthcare system has recognized the advantages of using big data to improve the quality of healthcare.
Healthcare costs are climbing worldwide, irrespective of the geography, political organization, or any other condition. The challenges to solve in order to keep healthcare assistance sustainable are well known and repeatedly analyzed, putting at the center of every analysis the ability to reduce costs of care and increase large-scale preventive actions, to counteract increasing age population.
The digital era has opened a new world of opportunities for the pharma, nutraceutical and cosmetic industries. Digital technologies have enabled the customer centric revolution.
Monteloeder’s vision of the future in relation to the nutraceuticals and health ingredients sector inevitably passes through the paradigm shift from a solution based on products supported by clinical studies to the incorporation into the preventive health solution the associated services part of Digital Health.
Nowadays we heard more and more about personalized nutrition, we even see a growing number of startups raising a lot of money based on the expectations that this individualized way of getting nutrients is creating, but can we say there is a commonly accepted definition to that? The answer is not. In essence, we all understand that since everyone is different our nutritional needs are also different, that’s why we need personalized nutrition. But the discrepancies come when we talk about which parameters should be considered to define a customized diet.
Following on my informal analysis of ways to live and make our neighbors live “a worthwhile life”, I was reckoning on the relevance of the “Digital stuff” and “Digitization” in/of our life.
Traditionally, Nutrition Clinical studies have relied on the participants to tell them what they had eaten during the course of the study. Due to our human nature, this information was not always very accurate, or in some occasions downright false.
Monteloeder has been selected to participate in the eHealth Roadshow. Twelve innovative companies will pitch about their digital health solutions in front of a committee of expert. The event is organized as part of the EU-funded eHealth Hub Project, one of whose aims is to support commercialization within the eHealth sector.
Until now, the Nutraceutical industry strategy for launching products has been based on selling product characteristics and its supposed benefits for the consumers of the product. This ‘product-centric’ strategy had as key decision-makers the R & D and Purchasing departments, defining the products to be launched on the market in accordance with scientific evidence or based on people’s general beliefs.
Keynote Panel Discussion: I-Nutrition: The next generation of product development and consumer engagement
A few days ago we announced that our sales and marketing vice president, Ignacio Cartagena will be a participant in one of the central debates of the Asian Vitafoods Fair. Today we add one more fact, another member of our team, our Digitized Ingredients brand manager, Marcos López, will attend the event as a participant to the debate on the future of the nutraceutical industry. Write down the date!