A face without spots and wrinkles, radiant and hydrated denote a well-groomed, healthy and elegant appearance. When we do not care and protect our face, agents such as pollution, sun or cold weather end up damaging it. Many people think that only women are aware of this aspect, but more and more men care about their image. We live in a society where the visual plays a very important role and men don’t ignore this reality. Just write the word “skincare for men” in the YouTube search engine and hundreds of videos will pop up. Some of them even have several million views. Or if we write in the Google search engine the same phrase, “skincare for men”, we will have more than 50 million results in front of us.