The Nutraceutical sector is increasingly mature and the Quality Control of the ingredients is more demanding. For this reason, the sector should think about the use of the Primary Reference Standards for the quantification of actives in botanical extracts.
All professionals of sourcing had once the feeling to sign a very advantageous agreement for their companies but at the same time somewhat abusive for their suppliers. In those cases, the emotion and a certain feeling of powership can seize them during a few days after signature.
There are many who want to be but just few who bet hard for it.
Sport Nutrition is the fastest-growing category of the health and Nutrition market. In fact, Sport Nutrition annual growth rate from 2012 and 2017 is more than the double of the second category, the vitamins and dietary supplements category.
In my previous post, I talked about why the regulatory aspect is as important as the efficacy when we are developing a new product or ingredient.
Following this line, today, I would to talk about the principal problem of the EFSA Health Claims regulation, from a user point of view.
Nutraceuticals are provide essential nutrients as dietary supplements and functional foods and beverage including the prevention or treatment of a disease and also, reduce the cost of high healthcare. The growing awareness regarding the consumption of healthy foods will result in increased demand for nutraceuticals more.
The health supplement market in China has been forecasted to reach 160 billion yuan in 2018. Just second from the US market, and expected to surpass it in just a few years time. However, the highly regulated health supplement industry there is always not easy for foreign brand companies to enter the market.