After a long process of negotiations that began in 2013 and not without differences between both parties, finally the European Union and Japan signed a Free Trade Economic Agreement on 1 February. Specifically, the Agreement contemplates the elimination of tariffs between both geographical areas. In addition to facilitating economic transactions between both economies, this milestone involves sending a clear message from two of the world’s most prosperous economies that international trade is moving in the opposite direction of protectionism and towards globalization. It supposes a brave bet in the present times where in some western countries the populisms that champion protectionism and anti-globalization messages enjoy more and more followers.
A face without spots and wrinkles, radiant and hydrated denote a well-groomed, healthy and elegant appearance. When we do not care and protect our face, agents such as pollution, sun or cold weather end up damaging it. Many people think that only women are aware of this aspect, but more and more men care about their image. We live in a society where the visual plays a very important role and men don’t ignore this reality. Just write the word “skincare for men” in the YouTube search engine and hundreds of videos will pop up. Some of them even have several million views. Or if we write in the Google search engine the same phrase, “skincare for men”, we will have more than 50 million results in front of us.
The “beauty from within” market, also known as nutricosmetics, has gained momentum in recent years. The general trend towards healthier lifestyles, including personal care, sports and above all, a balanced nutrition, and the growing concern for beauty and healthy aging among consumers is driving this increase.