During 2018, but especially since the middle of the year, we have witnessed a commercial war between the USA and China. It all started with accusations by the US that China did not respect the intellectual property of American companies, was restricting American investment in China and was also giving aid to large local companies causing American companies to compete at a disadvantage.
The health supplement market in China has been forecasted to reach 160 billion yuan in 2018. Just second from the US market, and expected to surpass it in just a few years time. However, the highly regulated health supplement industry there is always not easy for foreign brand companies to enter the market.
Natural & green”, “holistic healthcare concept” and “evidence based healthcare studies” are the uprising elements in nutraceutical industry, which these elements are complimenting to the Chinese medicinal and health care philosophy. Talk about trend of “Natural & green” especially emphasizing high natural purity and unpolluted are the most discussed topics among all. Since China has join the WTO, Chinese medicinal & nutraceutical industry is one of the most bullish among all manufacturing industries because it enjoys the most advantages.Firstly, Chinese supplements are using up.