The mConsumer. The new user category among the Sport Nutrition Market

Sport Nutrition is the fastest-growing category of the health and Nutrition market. In fact, Sport Nutrition annual growth rate from 2012 and 2017 is more than the double of the second category, the vitamins and dietary supplements category.

Continue reading The mConsumer. The new user category among the Sport Nutrition Market

Healthy Weight: too little can be as hazardous as too much

There is an enormous amount of information and news regarding the risks of being overweight for your health, especially due to recent studies indicating that the prevalence has dramatically increased in the past 30 years.

Continue reading Healthy Weight: too little can be as hazardous as too much

Digitally Reinforced Functional Foods: We are what we eat!

The internet opened the doors to spread and access information. Consumers are nowadays more informed and concerned than ever before about their health and wellbeing. The best healthcare is preventive healthcare.  Everything we eat, everything we do, can have an impact in our overall wellbeing.

Continue reading Digitally Reinforced Functional Foods: We are what we eat!

Metabolically Healthy Obesity: Real or Not?

The prevalence of obesity around the world has dramatically increased during the past 30-40 years. In fact, over half of the adults in Europe and the US, and over a third in many Asian countries, are currently overweight or obese, and the numbers just keep on rising.

Continue reading Metabolically Healthy Obesity: Real or Not?

World Diabetes Day

LET´S CELEBRATE! BUT NO CAKE, PLEASE

November 14th is World Diabetes Day, which was created in 1991 by the International Diabetes Federation (www.idf.org) and the World Health Organization (WHO) in order to increase awareness of the growing prevalence of diabetes in the world.

Continue reading World Diabetes Day

The challenges of the Nutricosmetic market in Europe

The “beauty from within” market, also known as nutricosmetics, has gained momentum in recent years. The general trend towards healthier lifestyles, including personal care, sports and above all, a balanced nutrition, and the growing concern for beauty and healthy aging among consumers is driving this increase.

Continue reading The challenges of the Nutricosmetic market in Europe

The rise of personalized nutrition and digital technology

Nowadays we heard more and more about personalized nutrition, we even see a growing number of startups raising a lot of money based on the expectations that this individualized way of getting nutrients is creating, but can we say there is a commonly accepted definition to that? The answer is not. In essence, we all understand that since everyone is different our nutritional needs are also different, that’s why we need personalized nutrition. But the discrepancies come when we talk about which parameters should be considered to define a customized diet.

Continue reading The rise of personalized nutrition and digital technology