The Nutraceutical Industry is growing every year, people is concerned more and more about their health and using all the information they can obtain only by clicking in Google, they are ready to prevent any future diseases by taking care about the food they daily intake.
Mediterranean diet is known as one of the healthiest ones so most of the people are looking for Mediterranean ingredients than can help them to follow a healthy diet. Adding supplements based on extracts they can complement the diet in a friendly way.
Regulation is becoming inflexible in terms of quality to warranty the safety of the natural ingredients in the market. Following this trend, consumers demand more and more evidence to ensure the innocuousness and efficacy of the nutraceuticals they intend to consume. For this reason it becomes imperative for companies to develop branded ingredients supported by clinical trials. Monteloeder is working hard in this matter and already has 3 branded ingredients in the market (Move!PLX, NutroxSun and MetabolAid) and is developing the new one called ZeroPollution to prevent the effect of the pollution that is becoming a risk for health all around the World.
The National market, Spain, is not out of this trend and Monteloeder is glad to support our people to improve their quality life by using a Customer Centric strategy. As we live in a digital world, we are working in APP’s linked to our branded that clients can download in their smartphones. Once they begin to take the product, they can go into a customer journey and the app can recommend them some keys to increase the desired goals.
Nuria Torres
Iberia Sales Manager
