The digital era has opened a new world of opportunities for the pharma, nutraceutical and cosmetic industries. Digital technologies have enabled the customer centric revolution.
Nowadays, it is a must, but not enough, to offer good quality products whatever your market will be. But consumers expect much more than that. A superior customer experience might be the key to succeed and differentiate your company from competitors. Using the last mobile and digital technologies, combined with the most innovative big data analysis techniques, companies can offer better solutions and more personalized, considering each consumer’s personal characteristics and context. Interact with them, learn from them and give them the support they need to facilitate and empower their self-care.
However, not all companies have the required digital skills in house to develop these solutions. Reconcile the expertise in product and business with the needed digital capabilities, can be a tough work. That is why it is so important to build a strong digital ecosystem that can give support to those companies with strong expertise and experience in business and products, but lacking the technological and digital part.
Monteloeder, with more than 20 years of experience developing health ingredients for the nutraceutical, pharma and cosmetic industries needed to incorporate digital talent to the company. With that purpose we started creating our digital ecosystem more than 3 years ago. We collaborate with experts in Artificial Inteligence, Behavioral change, Machine Learning, Deep Learning, mobile and web software developers, among others. Thanks to their support, nowadays we can offer to our B2B partners not just high standard health ingredients, but complete digital health and wellbeing solutions.
In order to strengthen our ecosystem, Monteloeder has recently joined Adigital, the Spanish Digital Economy Association. Expand the network, share and receive knowledge are the main objetives in this new adventure. The beginning is promising. Keep posted in our blog, more related news will come soon!
Marcos López
Brand Manager
