Digitally Reinforced Functional Foods: We are what we eat!

The internet opened the doors to spread and access information. Consumers are nowadays more informed and concerned than ever before about their health and wellbeing. The best healthcare is preventive healthcare.  Everything we eat, everything we do, can have an impact in our overall wellbeing.

The functional foods industry is fully aware about the importance of nutrition in health and wellbeing and how consumers are increasingly taking care of their health through their nutrition and habits. However, maintaining a healthy lifestyle and a balance diet is not always easy. Each and everyone of us is unique and submitted to different contexts and conditions.

Digital technologies have enabled the design of new solutions that permit considering individual personal characteristics, context and habits in order to offer personalized service and support to each consumer. If you are wondering how, don’t miss our presentation in ALIMENTARIA 2018 as a part of THE ALIMENTARIA HUB programme. During the panel, organized by Adigital and entitled DIGITAL FOOD TALKS – DIGITAL TRENDS AND INNOVATION, we will discuss about how functional foods and drinks brands can use the new technologies to create customer centric digital solutions.

ALIMENTARIA 2018

The presentation will take place on April 19th from 1 pm to 2 pm, Fira Gran Via Barcelona Pavilion 3, The Alimentaria Hub. Save the date and hope to see you there! And if you are interested in knowing more but can’t attend the event, just give as a call and let’s talk.

Marcos López

Brand Manager