Healthy Aging NOT Anti-Aging

Is the term Anti Aging not correct? Are we in a period of Healthy Aging? Initially, the baby boomers were the major target for the so-called Anti Aging products but now the younger adults, the millennials are more interested in long term benefits from products to ensure aging adults remain healthy and active.

The continued growth of the aging population presents a responsibility in the natural products industry to support these people and help them age with more dignity, health and comfort.  This is supported by recent projections that since 2011 and every single day for the next 20 years approximately 10,000 Americans will turn 65.

But in this same time, the many products originally targeted as anti-aging have applications in the younger market. Staying healthy is now one of the primary focus factors for the younger aging population. So we need to move away from the concept of Anti-Aging more toward the concept of Healthy Aging and increasing health span as opposed to life span. The 3 primary areas of interest for healthy aging products are Brain Health, Heart Health and Mobility.

Consumers are continually educating themselves on the benefits of natural ingredients and now one in five adults in the United States regularly take supplements. As more people become aware of the benefits of herbal supplements for healthy aging we see the industry poised for expanded growth in this area..

Monteloeder is poised to be an integral part of this growth with the offering of our three branded ingredients. As consumers look for products for specific benefits the importance of pursuing and showing the effectiveness of specific ingredients becomes more and more important.

The younger adults want to feel comfortable and be knowledgeable that a product will do what the marketing says it will do. Thus we have the human clinical trials playing a very important role in the development of these products so they are backed by proven scientific studies showing the efficacy of that particular product. Suppliers of ingredients must provide solid research and scientific evidence about the specific benefits, safety and actions of their products.

Monteloeder has and is continuing to take the extra steps to provide to the consumers the necessary information to ease their minds about taking that particular supplement.

In the case of NutroxSun, this product not only offers beauty from within as it can be and is taken orally but it can be used topically in a lotion or cream to augment the oral application.

You can look at the PLX product for the immune system, dealing with stress, joint health applications and sleep.

The third product, Metabolaid, has multi functions for metabolic syndrome that not only deals with digestive health but satiety and weight loss which also translates to benefits in the cardiovascular area.

Continuing scientific work with these and potentially new products will keep Monteloeder at the forefront of natural ingredients for the healthy aging population. Growth in the various previously mentioned categories for healthy benefits is due to the consumers recognizing that these are some of the issues they face merely as a result of aging.

Let’s face it, as we all age we all want to age gracefully. We want that Healthy Lifestyle.

Bill Wallace

West Coast Sales Manager