While many countries around the world, especially Europe, have fully embraced the “beauty from within” concept for almost two decades it has taken the Americans a long time to fully embrace this idea and now are beginning to accept this concept. It has always been thought that anything to do with skin care such as reduction of wrinkles, skin elasticity, etc.. can only be treated by topical products. Today that thought is changing and ingestible skin care products are coming into vogue. The idea of nutrition for the “whole body” is a benefit that comes from the supplement industry. Not only is it a convenient way to get skin health and beauty support for the entire body but products that are natural and are considered multi purpose are what the consumer is looking for.
Take for example our product NutroxSun, not only does it offer benefits to fit the “Beauty from within” category but it also can protect your body from the damaging UVA and UVB rays of the sun. So for a small, once a day dose of NutroxSun you can get multiple benefits for just pennies a day in an easy to take form. NutroxSun has the added benefit of not only being applicable to oral intake but can also be used for topical applications to give additional benefits from the outside as needed.
Products that can perform multiple functions, such as NutroxSun, are in more and more demand as the consumer learns of the benefits of such products. That brings up the question: How do you teach the consumer of these products? Monteloeder has developed the Digital Application for NutroxSun for use on your IPhone. Not only will this tell you of the conditions that affect your skin but will also tell you of times to apply topical applications for the best benefit to for the skin and also where the closest source is to get the NutroxSun products to do this. This is a concept that is in the beginning stages of becoming a marketing staple in the supplement industry and Monteloeder is in a position to be a leader in this field.
The American market for ingredients in the supplement industry is growing at a rapid pace and is expected to continue in this direction for many years to come. Branded ingredients that have the quality and science behind them are the focal point for this growth. Worldwide sales of products in the skin care market is expected to exceed $172 billion in the next 5 years and growth from the new concept of beauty from within or oral application is expected to be a driving force in this increase. Monteloeder is placed to be an active participant in this booming skin health market for years to come.
Bill Wallace (+)
West Coast Sales Manager